Matilda
Web Design • User Research • User Interface • Testing
Project Overview
Matilda is a small start-up (beta) helping teams to work seamlessly between tasks, notes, calendar and chat.
My Contributions
My responsibilities included establishing a design system and gathering user insights. Contributing research and usability testing allowed me to provide recommendations and solutions which will help Matilda be successful in their field.
"Laura is one of the most proactive and efficient people I've worked with so far - responsive, creative, punctual and with a structured approach. She has fulfilled all the agreed assignments on time and her work always brought added value. She put extra effort to set up an automated usability testing system, always researching how to improve where possible."
Ash Bettridge
CEO & Founder @ Matilda
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One of the first steps was to look at the current explanation of the app feature written from the perspective of the end-user or customer.
To determine which color to go with for the top bar, we decided to run a preference test with our target audience. The two options were Cyan and Orange and in the end, Cyan was preferred by more users.
Designing customised Images.
Since we wanted to share product management knowledge we also needed customised images that matched the design library. See below for some examples.
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